In 1999, Nick Swinmurn was unable to find a pair of brown airwalks at his local mall. So, he did what anyone would do and started a company selling shoes online. The original name, ShoeSite, wasn't quite catchy enough so Swinmurn and cofounder Tony Hsieh decided on Zappos. In two short years, the company was making almost $10 million and 2003, it was grossing $70 million. The company was acquired by Amazon in 2009.
Zappos is big on service. In fact, its number one value is listed as, "deliver WOW through service". Other values include: embrace and drive change, create fun, be adventurous, creative, and open-minded, and build open and honest relationships through communication. The company refers to employees as part of the Zappos "family".
What makes Zappos' unique?
Zappos became known early on for its promise of free shipping on each and every order, no matter how big or small. The company also offers a 365-day return policy if customers aren't 100% satisfied with their purchase.