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Merchant Interview: Q&A with TemplateMonster about their influencer program

I spoke with John Lucas from TemplateMonster, learning about how they work with influencers as part of their affiliate program. Check out the interview here: https://dealspotr.com/article/influencer-marketing-with-templatemonster-qa-with-john-lukas
Michael Quoc Nice interview, lots of good advice in there
Emily Helwig Commenting so any influencers who follow me can take a look — it's a great insight into how one brand views influencer marketing!

This Redditor has some good tips for marketers who are considering trying out influencer marketing

Original thread: https://www.reddit.com/r/socialmedia/comments/8qhb1s/business_owners_dont_be_conned_a_guide_to/

Here's the post:

"I've been working in social media marketing for about two years (not long I know). In this time influencer marketing has pretty much skyrocketed with some businesses now allocating a lot of their budgets and products towards influencer marketing.

The advice I want to give is that you avoid working with people who approach you. Especially users on Instagram which ONLY promote products. 9 times out of 10 these 'influencers' will just be regular people with massive followings of other 'Influencers' that comment on each others photos in order to push them up the feed.

Realistically you will get next to no exposure from this - they are promoting your products to other accounts promoting products (it pretty much will make your company a prime target from these con artists who will ask for free products in order for them to make another post (making it seem like they are more influential than they actually are).

In the world of influencer marketing - you approach the accounts that you want to work with. That way you can pick and choose who you target. Make them actually feel like you want to work with them (it goes a long way).

Sending out mass emails to hundreds of bloggers, Instagrammers and social media personalities just makes it feel corporate and at the end of the day that's not what they're doing what they do for. The things they do are all for the love/

Anybody has any questions just ask :)"

Jimmy Doheny Really good feedback/insight for brands, as well as influencers.