Influencers - what's the most challenging part about finding brands to work with on sponsored content?
If you're an inlfuencer on Dealspotr, you've most likely dabbled in creating sponsored content with brands. Is there anything challenging about the whole process of working with brands? What would you change if you could?
Marci Smith My biggest issue has actually been not receiving feedback when I'm turned down. I'd like to know /why/ they can't work with me. Too often they're looking for people with a higher following, but they don't specify.
Melissa D. Gordon I don't have any followers but I can tell you this, the one brand I'm working with right now, I'm researching and doing a lot of work before I set up the video. I feel like I'm putting a lot of effort into it and I'm brand new here. I just want to make them happy and I wouldn't be happy with myself if it doesn't look great! I set high expectations upon myself when I'm hired by someone so I hope future brands will take the time to check out my work! :)
Douglas J Boet I totally agree. As a micro influencer I have a small but a very loyal follower, according to different statistics, the higher campaign engagement is driven by micro-influencer and sometimes more efficient per engagement than influencer with a larger follower. It’s been proving that engagement goes down once you reach a certain threshold of the follower. Because an influencer has thousands or millions of followers. It doesn’t mean that the campaigns will be more effective than if a marketer or brand works with an influencer with a fewer follower.