William Carter originally founded The William Carter Company out of his Massachusetts home after he had left England. He made knitted goods for adults and children. The company didn’t shift to focusing exclusively on children’s apparel for nearly a century (long after William Carter had died). The Carter family sold the business in 1990 and it is now a publicly traded company on the NYSE.
Carter’s is dedicated to supporting childhood education and safety and partners with numerous organizations through the Carter’s Cares program to help ensure those ideals are met. Carter’s also has a rigorous factory monitoring policy in which suppliers contractually agree to adhere to a series of strict regulations.
What makes Carter's unique?
It is the largest branded marketer of baby and children’s clothing in the United States and is sold at over 600 of its own stores as well as at all of the major retail stores.