In the year 1972, Marvin and Helene Gralnick first met. A few years later, they decided to open a small Mexican folk art gift shop located in Sanibel Island, Florida. The first name of the store was Folk Art Specialties but then, the name was changed to Chico’s Folk Art Specialties. The reason for the name is because of their friend’s parrot whose name is Chico. There were a lot of art materials that were sold there but they were also selling sweaters. They begin to notice that the sweaters get sold out before everything else and this is when they decided to shift their store into a clothing boutique. In the year 1985, they decided to open another store on Captiva Island, Florida. They again sold some art and some clothing there. In the year 1987, the first franchise for the store was opened in Edina, Minnesota. It was only in the year 1989 when the store’s name was shortened to Chico’s. Through the years, Chico has grown but it has retained its vibe.
Even though there are some changes that have happened with the store over the past years, the values that the store has are retained. They always make sure that the things that they are selling are about the customers that they might have. They always give attention to what the customers want or what the customers would like to see. Another thing that they value is the quality of the items that they are selling. They just do not sell whatever they can sell. They make sure that if the brands that they carry and the items that they make are made with quality materials that can be used over and over again. They are constantly brainstorming for the right items and the right items that will sell to people. They do that by listening to what people would have to say.
What makes Chico's unique?
The main reason why this company is unique is because it makes sure that it is very hands on with the various items that they are selling. From the catalogs that are available to the items, they choose all themselves. They do not rely on others to make the choosing for them like other companies. Another thing that sets this store apart from others is they only hire staff members that can truly be of help to people. The style savvy staff can be asked various fashion questions and customers will get the answers that they are looking for.