“Necessity is the mother of all inventions”. Businesses always want on public connectivity that increases word of mouth marketing and for them there is a need for effective and resourceful ways to engage and build relationships with their customers. Two decades ago, when social media hadn’t yet boomed, John Ferrara was able to pin point this need that businesses were missing and co-founded the GoldMine software, which then became foremost in the Customer Relationship Management space in the world. In a world currently rappelling away into the arms of social networking, there has become a need for a platform for the singular management of these social world applications. Connectivity no longer being the need of the hour, the latest need for businesses is building business relationships via various communication channels keeping in mind the proficiency and cost effectiveness. This necessity brought forth ‘Nimble’- the latest invention by John Ferrara. Nimble is a web-based solution, which harmonizes all contacts, calendars with the most used social media channels like Twitter, LinkedIn etc. This successfully enables the communicator to select relevant individuals through one simple platform no matter where they are on the web, so as to build and develop a prospective and profitable relationship.
What makes Nimble unique?
Nimble is an exclusive Customer Relationship Management software, which acts as a social panel that focuses solely on the individuals from various sources and the business’ interactions with them disregarding your social streams. It possesses the quality of being a dais that single-highhandedly integrates Foursquare, Facebook and its pages, LinkedIn, Twitter and other such accounts. Nimble may also assimilate third party plugins like Gmail and allows users to add your Google calendar along with importing Outlook . Apart from this, Nimble is totally web based, where once customers have added their social accounts, they can either choose to connect these accounts or import up to 30k contacts.