Influencer marketing for older generations

Influencer marketing may have started with millennials, but Generation Xers, who are typically adverse to traditional advertising, are a great audience for influencer marketing.


https://www.forbes.com/sites/forbesagencycouncil/2018/07/11/beyond-millennials-influencer-marketing-for-older-generations/#42cafecc263a
@rachelauerbach
Rachel Auerbach Great info for marketers and influencers!