Tips for brands targeting a Gen Z audience

For brands trying to target younger customers, the Gen Z generation can present a bit of a challenge. When it comes to your influencer marketing, make sure you're seeing eye to eye with them by using new platforms like TikTok or targeting gaming influencers. Read more below!


https://www.forbes.com/sites/forbescommunicationscouncil/2018/10/09/reaching-gen-z-with-influencer-marketing-four-trends-for-success/#5dd240765050