When it comes to ride-sharing services, industry leader Uber is the King. Even with hackers stealing rider data and a sexual harassment scandal, 50 million riders have used the service for five billion rides by seven million drivers in 450 cities.
Not bad, right? It seems like everyone has downloaded the Uber app, and they've got the goods to show for it. Valuations for Uber rank the company as worth $18.2 billion, which is three times more than Avis, all without having the liability and risk of owning a fleet of vehicles.
If Uber is King of the digitally disruptive ride-enabling world, then Lyft must be the Queen. The competitive heel-nipper increased their total number of rides to 375.5 million in 2017, and doubled the number of drivers on the road.
In 2016, Business Insider suggested Uber had a stronghold on about 80% of the ride-sharing market. However, with 2017 racked by Uber scandals, Lyft has gained some market traction.
Despite the ups and downs of both companies, it’s clear that most Americans have used both services and will continue to do so. The convenience of the phone apps for these services is unquestioned.
Of course, we all know there are tons of promo codes out there for new and first-time riders. It seems like everywhere you look, there's a new rider promo code or referral code. Your interest is piqued! But then, sadly, you see that it's for new sign-ups only. And unless you're spamming Uber with multiple email addresses, who is a new rider anymore?