Started in 2010 by Darrell Cavens and Mark Vadon, Zulily has had a meteoric rise in its first five years. Capitalizing on the online flash sale trend, Zulily found success by focusing specifically on children's products and items for moms. It has become one of the most successful ecommerce businesses in the world and one of the few that can boast $1 billion in annual revenue.
Zulily's primary business objective is providing moms with great items at great prices, but the company also takes its charitable efforts very seriously by supporting the Ben Towne Center for Childhood Cancer Research at Seattle Children's Hospital. Zulily also puts an emphasis on having dynamic forward-thinking workers and challenges them to "color outside the lines" and "embrace change"
What makes Zulily unique?
The mobile revolution has helped Zulily immensely. The company has dedicated a significant amount of resources toward personalizing its mobile app to provide consumers a better shopping experience tailored to fit their needs and generates a significant portion of its sales from mobile devices.