Amazon recently announced that it will decommission Alexa.com, its website traffic analysis and ranking platform.
Amazon officially stopped offering new subscriptions as of December 8th, 2021, and the site will close down on May 1, 2022.
While Alexa’s methods for estimating website traffic weren’t perfect, for much of the service’s existence it has been the industry standard — so many businesses are now wondering how they will track website popularity going forward.
For this Dealspotr Top 5, we evaluated five major website popularity Alexa alternatives that can help you answer (or at least estimate) a major question: how much traffic does a website get?
SimilarWeb, $249 - $449 per month
SimilarWeb is an excellent alternative to Alexa.com for analyzing website traffic via its extensive international online panel. This panel allows users to understand aggregate traffic figures for your website, displayed in easy-to-understand dashboards.
If you are looking service with a close resemblance to Alexa.com, look no further than Similarweb.
Sitechecker, $29 - $99 per month
If your website traffic measurement needs are not at the enterprise level, you should check out Sitechecker. This tool will allow you to become more comfortable with website traffic measurement at a great price.
Due to the price, there are some limitations compared to other options on this list. However, for anyone looking for a top-line analysis tool on a budget, Sitechecker is an excellent option.
ComScore, $799 per month
If you want to understand traffic to websites, videos, and pretty much every other form of content too, you should consider ComScore.
ComScore has an extensive analytic suite and deep data collection. It also carries a significant price tag. If you are a marketing expert after a tool that allows you to dive deeply into your website’s traffic or your competitors, this could be the tool for you.
Ahrefs, $99 - $999 per month
Ahrefs is an SEO tool first, but their tools are also great for measuring website traffic. Ahrefs Rank Tracker lets customers view their website’s popularity and compares it against other websites with the Ahrefs database.
Ahrefs is a viable alternative to Alexa.com, with various plans to pick from once you have grasped how the dashboard works. It’s a good pick if you’re looking for lots of top-of-the-line SEO tools to go with your traffic analysis.
SEMrush, $199.95 - $449.95 per month
Much like Ahrefs, SEMrush is an SEO tool first — but it’s one of the most popular website traffic analysis tools on the market with digital marketers as well, thanks to the SEMrush Rank Tool.
The SEMrush Rank Tool lets you analyze the popularity of any website by examining the total visits the site garners from organic search. Plus, Alexa.com calculates website popularity with data from the last three months, whereas SEMrush data is from the previous month.
SEMrush is another good option if you want both world-class SEO tools and traffic measurement.
