How Teami Blends Does Influencer Marketing: Q&A with Liane Meyers
About the Author
Hi, I am David. I am a PM at Zipfworks. Always learning, I strive to help create great products.
This week, we are rolling out a new blog series dedicated to providing an inside peek with some of the merchants that use our site. The series is aimed at illuminating a merchant's core business assets, as well as sharing influencer marketing strategies.
Today, we had an excellent opportunity to interview Liane Meyers, the Social Media Assistant Manager at Teami Blends.
Hi Liane, Thank You for joining us, please introduce yourself, we would love to hear your story.
My name is Liane Meyers! A little background knowledge on me - I was born in Chicago, IL. I moved to Daytona, FL when I was 8 years old. Then shortly after we moved to several more locations before planting my feet like a palm tree, in the heart of Clearwater, FL. Animals are my whole world, when I am not in the office, I am surrounded by animals - It has been that way since I learned to walk! As of now, I work as a Social Media Assistant Manager at TeamiBlends!
I absolutely love my job! I have worked for many businesses but none like TeamiBlends! Everyone in this company is very care-free and open! Every day I come to work with a smile on my face! Here at Teami we do everything that we can to make sure you are HAPPY! TeamiBlends isn't just a tea, it's a lifestyle!
In 20 Words Or Less, What’s The One Thing You Want People To Know About Teami Blends?
Our quality, herbal teas have many medicinal benefits that can truly change a persons' health, based on their needs.
What Part Of Your Company Keeps You Up At Night?
Our company faces the challenge of helping our consumers overcome the belief of Western culture, and the habit of medicating as soon as the body shows an inconsistency. Natural remedies, such as tea is often overlooked because it is natural, and therefore considered to not work as well as chemically designed medicine.
Who Are Your Customers, And How Do You Reach Them?
Our target market is fairly inclusive, mostly female, and 22-50 years of age. We have traditional marketing techniques, a loyalty program, and newer social media marketing.
How do customer’s influence your company and direction?
Our brand is a reflection of our customer's needs and wants, we wish to provide a tea blend that helps with every daily ailment someone experiences, so they turn more to natural health, and less to chemicals, and typical western medicine.
What's Your Team's Most Popular Product?
We sell thousands of 30 Day Detox packs monthly, this pack comprises of the Skinny morning blends, and the Colon night tea. Our before and after pictures truly speak for themselves! You can check them out @teamiblends on Instagram.
Describe your current influencer marketing strategy. What type of influencers do you work with, and how do you reach them?
We use social media platforms to reach micro-influencers, and macro-influencers who truly connect with their followers. We want our influencers to use and love our products, and build long-lasted relationships with them. We have a wide-variety of influencers, who promote the benefits of our blends, examples are moms, beauty & makeup artists, athletes, and health advocates.
What’s The One Trait Or Quality You Look For In An Influencer?
That they really care about their followers, they communicate and show their real lives.
What’s One Way You Wish Your Influencer Marketing Campaigns Could Be Improved?
I wish the preexisting notions of "tea" promotions on Instagram never came to be. Our product offers so much more than the competitors but that can be over-looked sometimes. Our detox works to clean the lining of your colon. As we age, humans eat things with toxins, pesticides, and chemicals, these things build up because the body cannot process it as a useful energy source. It lines your colon and doesn't pass. Our other blends are comprised of very pure ingredients that we source ourselves, and in this state, give the maximum benefits to the consumer.
What’s one of the more challenging aspects of developing a successful influencer marketing strategy?
Social media is constantly changing. There are new platforms, trends, and rules to the game weekly. What is successful one month, can completely tank the next month. We are always adapting to this. For example Youtube has been around for years, however recently it has taken the younger generation by storm. Live videos are new and exciting. Instagram makes changes to their system, so that a lot of posts, unless they have high engagement, are rarely seen by a fraction of the intended audience. These things are just some of the recent changes we have had to adapt to.
How Do You Maintain ROI With Your Influencer Marketing Campaigns, Given Inflation In Fees and Costs Associated With Working With Influencers?
We have a tracking system, that allows us to know the ROI of each individual we work with, which helps us make monetary decisions, and learn from unsuccessful campaigns.
Which social media platforms work best for your business?
Instagram, and Youtube. Our marketing strategy is for all promotions to look natural. Instagram and Youtube offer an opportunity for this.
What’s been your single biggest success with influencer marketing?
Working with micro-influencers, accounts who have 2,000-80,000 followers can connect with their audience in ways 1m+ accounts can not.
Who’s A Blogger Or Influencer That You Really Admire?
Bella Falconi @bellafalconi, she has built her huge fitness brand through social media and is still so humble and true to herself.
What Can We Look Forward To From Your Team In The Future?
New tea blends to help moms, and soon to be moms :)
The Dealspotr Marketplace is an upcoming new platform that better connects merchants with influencers and shoppers. Are you a retailer? Claim your page on Dealspotr and start promoting exclusive deals, control your page presence, and interact socially with our shopping community.
If you would like more information on claiming your merchant page, or to how to become featured in one of our running blog series, please feel welcome to reach me at firstname.lastname@example.org.