Influencer Q&A With Jessica Bishop of The Budget Savvy Bride
Emily Helwig posted this article
Dealspotr’s network of influencers includes notable bloggers and social media personalities across a wide range of topics and interests, but all with a focus on frugal living and saving money. In our weekly Influencer Spotlight, we invite one influencer to share their experiences and success stories with the rest of our community. If you’d like to be featured, send me a message via Dealspotr.
Back when The Budget Savvy Bride was a new blog, it was simply just an online outlet for blogger Jessica Bishop to share her own wedding planning experience. By making real, genuine connections with other bloggers, she built up her following and was able to turn it into a top resource for brides planning a wedding on a budget.
Now, Jessica is here to share her journey with other bloggers - from partnering with brands to managing her social media accounts, learn how she does it in this week's Influencer Q&A.
First off, introduce yourself! Name, where you’re from, and any other fun facts you’d like us to know.
My name is Jessica Bishop and I'm the founder of TheBudgetSavvyBride.com! I currently live in New York City with my husband and our two dogs, Knox and Zooey.
Describe your blog for our readers. What is it’s main focus?
The Budget Savvy Bride is the #1 resource for engaged couples who are looking to plan a beautiful wedding on a small budget. We feature real weddings done on budgets of $25k or less, as well as DIY projects, advice, tips and more.
How did you get into blogging? When did you start?
I started my blog back in 2008 when I was planning my own wedding. I was sharing my own personal experience and ideas and the site quickly grew and ultimately evolved into the resource it is today. Over the past 9 years I've been able to grow the blog into my full time business.
Think back to the early days of The Budget Savvy Bride. How did you grow your blog? What tools/resources helped you on your way?
Back in the early days of blogging (that makes me feel so old to say) I wasn't super strategic in finding ways to drive traffic or grow my following. I was genuinely and authentically engaging with other bloggers. I read tons of other blogs, left lots of comments, and my site grew organically over time. Once social media really exploded, I ultimately started utilizing those platforms to extend the brand and drive more people to the website. Pinterest has been a huge traffic driver for my site and is a great way to gauge the performance of the content I'm publishing on the site.
Your Twitter, Instagram, and Pinterest followings are pretty substantial. How did you grow your social channels? How do you decide which to focus the most time and energy on?
I've been at this for a while, so one thing I will say is that it really takes time and consistent effort. Over the years, I've adopted some tools in order to help manage our different social media channels. The one that I would say I focus most on is Pinterest. It's the only platform that drives consistent and substantial traffic to the site, so that's definitely a focus. I also am working to build our Instagram following, since it's so appealing to brands.
How do you create content for The Budget Savvy Bride? Where do your ideas come from?
Our content is a mixture of a few different categories. We feature real weddings every week that are submitted to us by photographers and brides. We also create DIY projects that help inspire our readers to tackle things themselves. Otherwise, I just try to think about topics, products, or resources that could be of help to our readers. I often work with brands to create sponsored content for the site as well. Ultimately, my goal is always to educate, empower, and equip our readers with the tools they need to pull off their wedding, so I'm always thinking of our readers first.
Do you work with a team to research articles, draft social media posts, or help create other content? If so, tell us how you manage them, and if there are any tools that help you with this process.
I do have a small team of three part time assistants, all of whom are virtual. One manages our social media scheduling, one is our real weddings editor, and the other is our deals editor. Each of these gals are great independent workers and don't need a ton of management, and I think I got lucky in that regard. We use CoSchedule and Asana to keep track of tasks and conversations. Overall, I just try to keep it simple for everyone involved!
Now, over to brand partnerships. What are the role of brand collaborations on The Budget Savvy Bride?
Brand partnerships are a huge part of my business and our site's content. I'm very picky about the brands I choose to work with. I get plenty of pitches and requests that I ultimately turn down, because I only want to promote brands/products that I truly believe in and that are a fit for our readership. I partner with brands in several different ways, from sponsored content, affiliate relationships, and more.
When partnering with brands, do they reach out to you? Or do you initiate contact? If the brands are doing the outreach, what’s something they do right?
I've pitched a few brands here and there, but they often reach out to us. The Budget Savvy Bride is a trusted resource that's been around for 9 years, so the site's reputation is strong. The best thing a brand can do is to know our brand voice and audience. I get plenty of pitches for super luxury products that just wouldn't fit or resonate with our audience. It's so important to tailor pitches to the specific sites you're looking to work with.
Have you used any influencer platforms in the past?
Yes! I'm a member of several influencer platforms. It's been a great way to get introduced to new potential brand partners.
What do you look for when deciding to collaborate with a particular brand?
An authentic fit. I only want to promote brands that are truly relevant to our audience, because we've built that trust with our readers. I only promote brands I've personally tried and would recommend.
Share with us your favorite / most successful brand collaborations. What made them so?
One of my favorite brand collaborations was for M&M's -- I created a great DIY wedding favor idea with their products and it turned out SO cute! It went crazy viral on Pinterest, so it was a huge success! I've also had some really great collaborations with Cricut!
What do you see when you think of the future of The Budget Savvy Bride? Where do you see your blog (or the blogging/influencer world in general) going next?
In terms of The Budget Savvy Bride, I am currently working on a site redesign and reorganization. After 9 years of content, it's time to clean up our archives and make the site a bit more user-friendly and organized. I think there will always be a place in the market for my site because there's always going to be people getting married and looking for ways to save money. Long term, I could see expanding my brand beyond just weddings, which could be very exciting!
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Emily Helwig (@emily_) posted this article