Which SEO Tool is the Best? Here are 3 of the Top SEO Tools Compared

If you’ve spent any time at all searching the web for the best SEO tools, then you know that search engine optimization is a tool-happy industry.

There’s no shortage of software to help do everything from researching keywords to finding link building opportunities and everything in-between.

Three of the biggest names that come up in SEO-tool conversions are Moz, Traffic Travis, and SEO Powersuite.

Each one has its pros and cons, and each one can be a good fit depending on your circumstances.

So if you’re getting ready to invest in an SEO, and you need to know which one is worth your time and money, here are 3 of the best SEO tools on the market compared.

Moz

Pricing: Starts at $99/month (check Dealspotr for Moz coupons to save on the price)

Offer free version: No; But they offer a free trial with their Moz Pro Medium plan

Features:

• Track search engine ranking for your site vs. the competition

• Discover the best keywords to target

• Evaluate sites linking back to your site (and find link opportunities)

• Crawl your site for SEO fixes

• Optimize your pages with optimization reports, opportunities, and checklists

• Reporting for impact on traffic

Moz is well-known in the SEO community, and their tools have a ton of supporters. They have a great user-friendly interface, and have invested plenty of time and money into making their product beautiful and easy-to-use. They also offer a ton of educational material, and are known for giving back to the SEO community in the form of valuable content and education.

Moz is the only one on this list that gives you keyword difficulty. In other words, they tell you how difficult it might be to rank for a particular keyword. That’s extremely helpful to have when you’re considering trying to rank for certain keywords. Moz also finds duplicate content, whick Traffic Travis and SEO Powersuite don’t do.

When you sign up for Moz’s “Medium” plan, you get one free month free before you start paying $149/month. They have 4 total plans, and each one comes with a different level of features, so check out their pricing page to see more about what all you get for each plan.

SEO Powersuite

Pricing: Starts at $299 per license (check Dealspotr for SEO Powersuite coupons to save on the price)

Offer free version: Yes

Features:

• Rank tracking & keyword research

• Backlink research & anti-penalty link audit

• Website audit & content optimization

• Link outreach & link management

SEO Powersuite is a robust tool that offers a lot of the same features Traffic Travis does, as well as some of the features of Moz Pro as well.

Features exclusive to SEO Powersuite (features Traffic Travis and Moz don’t offer) include site map management, domain comparison, keyword density analysis, broken links, link partner analysis, link popularity, outbound link management, site/page structure report

SEO Powersuite is trusted by big brands, and they have an impressive client list. Try their free version to see what you think, then make the leap when you’re ready start actually working on projects (because you won’t be able to save projects in the free version).

Traffic Travis

Pricing: $97/year (check Dealspotr for Traffic Travis coupons to save on the price)

Offer free version: Yes

Features:

• SEO “health check” tells you how your site measures up from on SEO perspective, and gives you tips for what to do to improve your on-site SEO

• Backlink tracking and competitor backlink analysis

• Backlink opportunity finder

• Search ranking tracker

Traffic Travis is a little more basic than Moz or SEO Powersuite, but the price reflects that. The free version will get you 2 websites (or “projects”), 30 keywords to track, 10 listings of the top ranking sites for your keywords, and 100 keyword suggestions. You don’t, however, get competitor analysis with a free account.

Like Moz, Traffic Travis has a keyword generator that helps you find new keywords to rank for.. However, unlike the other two competitors on this list, Traffic Travis shows you the number of competing sites. This can be helpful if you’re trying to get a feel for how much competition there is in sheer number of websites, so if that’s something you feel you need, Traffic Travis gets the advantage.

When trying to pick between these 3, keep in mind Traffic Travis costs a fraction of what Moz Pro and SEO Powersuite cost.

The bottom line is, Traffic Travis is a tool to be used for specific purposes (such as keyword tracking), and the price reflects its position in the market.

Conclusion

If you’ve experimented with many SEO tools, you probably know it’s often difficult to compare them side-by-side. Each one typically serves a unique purpose, and performs certain tasks better than other tools.

So if you’re looking for the best SEO tool and you’re going back and forth between tools like Moz, SEO Powersuite, and Traffic Travis, it’s probably because it really depends on what your needs are and what your budget is.

If you’re an in-house SEO looking for a well-respected, user-friendly tool and budget isn’t necessarily an issue, try Moz for a month for free and see what you think.

If you’re more of a freelancer or agency looking for a well-rounded tool for a decent price, check out SEO Powersuite.

And if you’re looking to do specific tasks like tracking keyword rankings for yourself and competitors, give Traffic Travis a shot. You can also try it for free, so there’s no downside other than the time you spend trying it.

Or, you could try all three and keep the ones that do what you need them to do. At the end of the day, that’s why free trials exist - so you can see whether it’s a good fit or not.

But before you sign up for any of these three, check Dealspotr for coupons on Moz, SEO Powersuite, and Traffic Travis.