Oakley Wants You To Wear Your Activewear Properly

Retailers like Lululemon, Athleta, and Nike have been making major inroads into women's activewear, as yoga classes, running, and other exercise activities gain popularity among women. One newcomer in the women's activewear scene, Oakley, thinks that there's a major problem to be remedied: women wearing their exercise clothes to brunch. They even created a few parodies to address that point: 

Oakley's not running these videos just for fun, though. It's part of their Made for More advertising campaign, which highlights the launch of their recent womenswear line aimed at active and fitness-oriented women. Oakley wants their clients to wear the right clothes for the right activity, and that means wearing their workout wear for working out, not mimosas or picking up the kids. 

If you like Oakley's new line, don't forget to use your 15% off promo code 15OAKLEY.