HootSuite prides itself on being an all-in-one solution for business and websites when it comes to social media, putting a plethora of tools, options, and analytics at the user's fingertips. Right now, they're offering 50% off HootSuite Pro accounts and add-ons for the first 60 days (just enter the promo code HOOTXABLUE50 at checkout), and we've got some great tips and information for prospective users of this powerful application.
When I say that HootSuite works with every social media network, I mean every single one. And more importantly, HootSuite's partnered with sites like Facebook, Twitter, YouTube, LinkedIn, Evernote, and the like to bring powerful tools right into a user's grasp. For bloggers, there are in-depth Wordpress tools that bring statistics right to their fingertips; with Facebook, managing everything from a personal profile to a business Page is only a click away - and for the social networks HootSuite isn't partnered with, there is an app directory allowing users to add and delete networks from their dashboard at will.
Past the obvious orgizational benefits of using HootSuite and combining numerous dashboards into one, there are other enterprise-minded features that can really enhance one's social presence. For example, the ability to schedule posts, tweets, and the like ahead of time allows users to plan ahead for their social interactions - and in the Enterprise edition, even geo-target Facebook posts for maximum local of focused exposure. Here are but a few of the great features in HootSuite:
Along with these wide-ranging tools, there are also 40 statistical modules available with the Pro and Enterprise editions, which range from the simple (Facebook Insight, Wordpress statistics) to the complex (complete Google Analytics integration, Certified Twitter Analytics), giving users the ability to measure and track their social presence and effectiveness on a number of levels. For an additional cost, HootSuite will even organize all of these analytics and send you a personalized report, further parsing down the important details and presenting all the statistical information in a clean, easy to interpret format.
When it comes to social media management, there are many, many different options for businesses and website managers to choose from - but none of them have the sheer functionality of HootSuite, whether it's basic posting tools or advanced statistical integration and cross-social platform features. In 2013, engaging with social media is critical for businesses; and there's no better, fully-featured program to handle the task.
