American fashion house Calvin Klein is re-visiting its golden years with the announcement of their new Fall 2013 Underwear ad campaign featuring supermodel Christy Turnlington Burns.
Burns is no stranger to the brand; she starred in her first Calvin Klein ad in 1988 shot by photographer Irving Penn. That very same year she was named the face of their fragrance Eternity, and went on to star in Calvin Klein Collection Underwear, Jeans and Swimwear ads.
The new campaign was shot by Mario Sorrenti and will consist of print, digital and outdoor advertising ads. Set to debut in late summer in correlation with the release of September magazine issues, the ads will be reminiscent to those of the past. Inspiration for the campaign was garnered from the original Calvin Klein Underwear image which embodies a combination of sophistication and sex appeal.
If the ads serve their purpose, which we expect they will, shoppers will be running out to purchase new Calvin Klein undergarments as soon as they make their debut. If you plan on shopping the new collection online, BluePromoCode offers exclusive deals featuring Calvin Klein that you do not want to miss out on!
