BluePromoCode.com’s New Study On Shopper Buying Habits for this Halloween
Halloween is almost here! 44% of people plan to dress up for Halloween this year spending nearly 2.6 billion on costumes. So we ran a survey to see exactly how and when people were planning to do their Halloween shopping this year. We surveyed 100 young adults aged 18-34 from around the country in a randomized study and this is what we found.
Key findings:
Where do people purchase your costumes?
Our survey shows that people typically start out by searching on google for costume ideas and initial prices. Ultimately, about 26% will purchase them from an online store like Spirit Halloween, Amazon, or Costumes4Less and 74% will buy from a store like Kohl's.
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How much do people spend?
We saw a big trend when it comes to spending habits. On average, people are planning to spend about $38 for costumes and $27 on decorations. However, a strong 40% said they planned to use a coupon when buying online and 57% the majority said the availability of a coupon code would affect their buying decision. This once again reinforces the buying behavior trend of consumers today, especially with young adults.
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When do they buy?
Not surprisingly, most people wait until the last minute. Our study showed that 59% waited until the final week to make their costume purchase.
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Most important factors when buying a costume
“Uniqueness & Originality” was the most popular response at 42%, followed by price and affordability at 36%. Fabric quality was only a factor for 10% of people, but surprising when it was listed as the biggest complaint (see next section). When shopping online, overall price (85%) and free shipping (71%) were the most important factors.
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Biggest complaints?
The top complaint complaint from consumers when buying a costume was the low quality of materials and that they were too expensive. For online shoppers, 15% reported that the items they bought looked different in person than on the website.
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To help you save more and do more this Halloween, check out all ourHacheck deals at http://dealspotr.com/coupons/costumes/
About BluePromoCode.com
BluePromoCode, based in Los Angeles, is a leading coupon search engine used by millions of consumers to help them save the most money on their purchases. The website partners with 12,000 retailers to bring over 100,000 coupons to its users and its editors hand-check coupon codes to ensure the highest quality ones rise to the top. BluePromoCode also offers personalized emails so members can receive the best deals for the brands they love directly in their inbox. Learn more at bluepromocode.com.
Survey Methodology
In September 2013, Zipfworks commissioned a study to analyze consumer trends and shopping behavior for young adults. Zipfworks surveyed 100 U.S.-based young adults aged 18-34 for a study with SurveyMonkey. Questions were randomized and related to their specific spending and shopping habits for Halloween. Participants were provided non-cash incentives for their participation.
Bluepromocode.com is a registered domain of Zipfworks LLC. All other domains, names and trademarks mentioned herein are property of their respective owners.
