BluePromoCode Investigates Fast Food Food and Eating Trends for Families
School is back! Which means more after-school activities and busier schedules for families. So we wanted to see how their dinner and eating habits are changing with the new schedules. BluePromoCode surveyed 100 adults with kids and asked them questions about their behavior.
Key findings include:
Fast Food Habits
Our survey shows that families eat out an average of 1.1 times per week. They may seem low, but when you compare to a recent study by Monmouth University, it’s a 15% increase over the typical US adults. The reason they were eating more fast food was primarily due to the time it saves. The second most popular answer was not having to clean up afterward which is another time saving indication.
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Are Parents Eating Healthier?
We saw a surprising result between men and women when asked if they’re eating healthier in the last year; about half of men said ‘yes’ while nearly 78% of women. FDA regulations that are requiring restaurants to publish calorie counts is causing many people to re-think their meal options. 55% of our respondents have changed their selection to something healthier indicating a growing trend.
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WOMEN MEN
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What Do People Think of Organic Food?
Men and women felt the same for organic foods and the over-arching result is that it’s too expensive and that any health benefits aren’t worth the extra cost. 11% didn’t believe food that was labeled organic was truly ‘organic’ and 17% don’t believe there are any real health benefits to eating organic foods. Wealthier people were also only about 7% more likely to buy organic food
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Online Grocery Delivery
As families become more time-constrained they also have groceries and food delivered more often. Services such as Amazon Fresh or PeaPod.com are relatively new service and only available in select locations so we were surprised that a strong 14% have used them. It’s typically more expensive to do so which is why 24% of wealthier families have tried it.
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To help you eat healthier and save time and money on groceries and dinner check out our deals at http://www.bluepromocode.com/
About BluePromoCode.com
BluePromoCode, based in Los Angeles, is a leading coupon search engine used by millions of consumers to help them save the most money on their purchases. The website partners with 12,000 retailers to bring over 100,000 coupons to its users and its editors hand-check coupon codes to ensure the highest quality ones rise to the top. BluePromoCode also offers personalized emails so members can receive the best deals for the brands they love directly in their inbox. Learn more at bluepromocode.com.
Survey Methodology
In August 2013, Zipfworks commissioned a study to analyze consumer trends and shopping behavior for families. Zipfworks surveyed 100 U.S.-based adults with kids currently in the home for a quantitative study with SurveyMonkey. Questions were randomized and related to their specific spending and eating habits. Participants were provided non-cash incentives for their participation.
Bluepromocode.com is a registered domain of Zipfworks LLC. All other domains, names and trademarks mentioned herein are property of their respective owners.
