BluePromoCode.com’s New Study On Shopper Buying Habits for Video Game Consoles
This November the two leading game companies are launching their new game consoles – the Xbox One and the Playstation4. Millions will be spent on advertising and promotions for these high-end computers and each one expects to sell 3 million units before of the year. So we surveyed adults aged 18-34 from around the country to see which consoles are more popular and how consumers can find great deals.
Key findings include:
Do people still play games on consoles?
Short answer: “Yes.” The top choice among all respondents was “Gaming Consoles” at 26%. Mobile phone was second despite having much wider prevelance among adults.
Figure 1
How much time do they spend gaming?
According to our survey, 47% spent more than 1 hour playing games each week.
Which new game console and features do consumers want?
Our respondents showed that the PS4 will be the more popular new console this holiday season. Women preferred the Wii U, but overall the PS4 was the clear winner. In terms of features, the selection of games and the affordable price were selected as the most important.
ALL RESPONDENTS
WOMEN
How much do they cost?
When the PS3 launched in 2006, it was priced at $499 and $599 and consumers balked. The Xbox One is priced similarly, at $499; will consumers react the same 8 years later? According to our survey, a resounding ‘yes’ as 82% fell it’s priced too high. But, to help off-set the cost, 28% said they would buy it online because they felt it was cheaper than from a retail store. Overall, a heavy 72% said they would look for coupons online before making any purchase decision.
Figure 2
Favorite game console of all-time?
This was a fun question. Despite the PS2 being the best SELLING console of all time, the Wii and the Xbox 360 were selected as the most FAVORITE of all-time.
Figure 5
To help you save more and play more, check out all our video game deals at http://dealspotr.com/coupons/videogames/
About BluePromoCode.com
BluePromoCode, based in Los Angeles, is a leading coupon search engine used by millions of consumers to help them save the most money on their purchases. The website partners with 12,000 retailers to bring over 100,000 coupons to its users and its editors hand-check coupon codes to ensure the highest quality ones rise to the top. BluePromoCode also offers personalized emails so members can receive the best deals for the brands they love directly in their inbox. Learn more at bluepromocode.com
Survey Methodology
In October 2013, Zipfworks commissioned a study to analyze consumer trends and shopping behavior for video games. Zipfworks surveyed 100 U.S.-based adults aged 18-45 for a study with SurveyMonkey. Questions were randomized and related to their specific spending and shopping habits for video games. Participants were provided non-cash incentives for their participation.
Bluepromocode.com is a registered domain of Zipfworks LLC. All other domains, names and trademarks mentioned herein are property of their respective owners.
