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33across Overview

33Across is a technology company that provides addressable infrastructure for the open web. They specialize in helping publishers, demand-side platforms (DSPs), supply-side platforms (SSPs), and data companies navigate the shift towards a cookieless future. The company is known for its Lexicon platform, which enables seamless data sharing and activation across the digital advertising ecosystem. 33Across is headquartered in the United States and has gained significant recognition for its innovative solutions in the digital advertising industry.

33across Products or Services

33Across offers a range of products and services designed to facilitate data sharing and activation in the digital advertising space. Some of their most notable offerings include:

• Lexicon Platform: A comprehensive platform that enables publishers, DSPs, SSPs, and data companies to seamlessly share and activate data across the digital advertising ecosystem, facilitating targeted advertising and improved user experiences.
• Cookieless Trends Report: A quarterly report that provides insights into the shift towards cookieless advertising, highlighting trends, challenges, and opportunities in the industry.
• Data Activation Solutions: Customized solutions that help publishers and advertisers activate their data effectively, ensuring targeted advertising and improved ROI.
• Addressable Infrastructure: A suite of tools and services that enable the creation of addressable audiences, allowing for more precise targeting and better ad experiences.
• Programmatic Advertising Solutions: Solutions that facilitate the buying and selling of digital advertising inventory through automated platforms, ensuring efficiency and scalability.
• Data Analytics and Insights: Advanced analytics and insights that help publishers and advertisers optimize their data strategies, improve ad performance, and enhance user experiences.
• Cookieless Identity Solutions: Innovative solutions that enable the creation of cookieless identities, allowing for continued targeting and personalization in a post-cookie world.

33across & Affordability

33Across offers a range of products and services that cater to different segments of the digital advertising industry. The pricing for these offerings is generally competitive with industry standards, with some solutions being more premium and others being more accessible. Compared to key competitors, 33Across is known for providing high-quality solutions at a reasonable cost, making it an attractive option for publishers and advertisers looking to navigate the cookieless landscape.

33across Competitors

33Across operates in a competitive landscape with several key players. Some of its primary competitors include:

• LiveRamp: A leading provider of data connectivity and identity resolution solutions, known for its people-based marketing platform.
• Neustar: A company that offers a range of digital marketing and analytics solutions, including data management, identity resolution, and attribution.
• Lotame: A data management platform that helps publishers and advertisers collect, organize, and activate their data for targeted advertising.
• Acxiom: A provider of data and analytics solutions that help businesses build and manage customer relationships.
• Experian: A global information services company that offers data-driven marketing solutions, including identity resolution and customer insights.

33Across differentiates itself from its competitors through its focus on addressable infrastructure and cookieless solutions. While its competitors offer a broader range of services, 33Across has established itself as a leader in the cookieless space, providing innovative solutions that help publishers and advertisers navigate the shift towards a post-cookie world.

33across Reviews and Sentiment

33Across has generally positive reviews from its customers and partners, who appreciate its innovative approach to addressable infrastructure and cookieless solutions. The company is known for its high-quality products and services, as well as its commitment to helping publishers and advertisers navigate the complex digital advertising landscape. Some of the notable benefits mentioned by customers include improved targeting, better ad experiences, and increased ROI. However, some customers have mentioned that the company's solutions can be complex and require significant integration efforts.

33across Popularity

33Across is a well-known player in the digital advertising industry, particularly among publishers, DSPs, SSPs, and data companies. While it may not be a household name among consumers, the company has established itself as a leader in the cookieless space, with its solutions being widely adopted by industry players. 33Across is considered a mainstream player in the digital advertising industry, with a strong reputation for innovation and customer service.