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Exact Data Overview

Exact Data is a leading provider of multichannel direct marketing solutions, specializing in email marketing, postal, and telemarketing lists. Since 1999, they have compiled extensive databases of consumer and business names, postal and email addresses, and other data from over 2,000 sources. This enables them to offer highly accurate and up-to-date marketing lists for businesses.

Exact Data Products or Services

Exact Data offers a range of products and services designed to help businesses target and engage with their desired audience effectively.

• Email Marketing Lists: These lists provide businesses with accurate and up-to-date email addresses of potential customers, allowing for targeted email campaigns.
• Postal Marketing Lists: Exact Data offers postal lists that enable businesses to reach their target audience through direct mail campaigns.
• Telemarketing Lists: These lists provide businesses with phone numbers and other contact information for targeted telemarketing efforts.
• Consumer Databases: Exact Data's consumer databases contain detailed information on individuals, including demographics, interests, and purchasing habits.
• Business Databases: These databases provide information on businesses, including company details, industry, and key decision-makers.
• Custom List Solutions: Exact Data offers customized list solutions tailored to meet the specific needs of individual businesses.
• Data Append Services: This service allows businesses to append additional data to their existing customer lists, enhancing their marketing efforts.

Exact Data & Affordability

Exact Data's pricing is generally competitive within the industry. While specific prices are not publicly disclosed, their services are considered to be mid-range in terms of cost. This makes them accessible to a wide range of businesses, from small startups to larger enterprises. Compared to industry standards, Exact Data's pricing is reasonable, especially considering the high quality and accuracy of their data.

Exact Data Competitors

Exact Data operates in a competitive market, with several key competitors offering similar services.

• Infogroup: Infogroup is a well-established provider of data-driven marketing solutions, offering a range of products and services similar to Exact Data.
• Dun & Bradstreet: Dun & Bradstreet is a leading provider of business data and analytics, offering solutions for marketing, sales, and supply chain management.
• Experian: Experian is a global information services company that provides data and analytics solutions for businesses, including marketing lists and data append services.
• Acxiom: Acxiom is a data and analytics company that offers a range of marketing solutions, including data management, analytics, and customer engagement.
• Equifax: Equifax is a global information solutions company that provides data and analytics services, including marketing lists and data append solutions.

Exact Data differentiates itself from its competitors through its focus on multichannel direct marketing and its extensive databases of consumer and business information. While its pricing is competitive, the quality and accuracy of its data are key selling points.

Exact Data Reviews and Sentiment

Exact Data generally receives positive reviews from customers, who appreciate the accuracy and quality of its data. Many customers praise the company's customer service, citing helpful and responsive support teams. Some customers have noted that the pricing can be steep for smaller businesses, but overall, the sentiment is that Exact Data provides valuable services that can help businesses improve their marketing efforts.

Exact Data Popularity

Exact Data is a well-established player in the direct marketing industry, with a strong reputation among businesses. While it may not be a household name, it is widely recognized within its industry as a reliable provider of high-quality data and marketing solutions. As such, it can be considered a mainstream merchant in its field.