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Kantar Overview

Kantar is a global leader in data-driven insights and consulting, providing expertise in brand strategy, sales performance, and advanced analytics. They operate across 90 markets, offering a comprehensive understanding of consumer behavior and market trends. Kantar is known for its in-depth analysis and charts, helping businesses build their brands and make informed decisions.

Kantar Products or Services

Kantar offers a range of products and services to help businesses grow and succeed:

• Brand Strategy: Develops tailored brand strategies to drive business growth and improve market performance.
• Advanced Analytics: Provides cutting-edge analytics and insights to help businesses make data-driven decisions.
• Market Research: Conducts comprehensive market research to uncover consumer trends and preferences.
• FMCG Insights: Offers in-depth analysis of the fast-moving consumer goods (FMCG) market, helping businesses navigate this complex sector.
• Global Insights: Delivers insights and data across 90 markets, covering analytics, research, brand growth, and advertising.
• Blueprint Book: A free resource providing detailed analysis and charts on brand resilience and growth in the FMCG market.
• Merchant Statement Analysis: Helps businesses understand and optimize their merchant statements, reducing costs and improving profitability.

Kantar & Affordability

Kantar's products and services are generally priced competitively within the market research and analytics industry. While specific prices are not publicly disclosed, their services are considered to be of high value, providing businesses with actionable insights and data-driven strategies. Kantar's pricing is likely to be higher than some smaller, niche providers but comparable to other major players in the industry.

Kantar Competitors

Kantar's primary competitors include:

• Nielsen: A leading global market research company offering similar services in brand strategy, analytics, and market insights.
• Ipsos: A global market research and consulting firm providing services in brand strategy, customer experience, and data analytics.
• Comscore: A leading provider of cross-platform measurement and analytics, offering insights into consumer behavior and market trends.
• Euromonitor: A global market research firm providing insights and data on consumer markets, industries, and companies.
• Deloitte: A multinational professional services firm offering consulting services in brand strategy, analytics, and market insights.

Kantar differentiates itself through its comprehensive global insights, advanced analytics, and tailored brand strategies. While competitors offer similar services, Kantar's scale and reach set it apart as a leader in the industry.

Kantar Reviews and Sentiment

Kantar generally receives positive reviews for its in-depth analysis, actionable insights, and comprehensive market research. Businesses appreciate the value provided by Kantar's services, citing improved brand performance and informed decision-making. Some users note that the complexity of Kantar's analytics and data can be overwhelming, but overall, the sentiment is that Kantar is a trusted and reliable partner for businesses seeking to grow and succeed.

Kantar Popularity

Kantar is a well-established and widely recognized player in the market research and analytics industry. With operations across 90 markets, it is considered a mainstream and popular choice among businesses seeking data-driven insights and consulting services. Kantar's reputation and expertise have earned it a strong presence in the industry, making it a go-to partner for many companies.