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Novel Overview

Novel is a digital wallet pass platform designed for e-commerce and retail businesses. The company offers a range of tools and services to help merchants enhance customer engagement, drive conversions, and boost loyalty. Novel is known for its innovative approach to customer communication, leveraging push notifications and wallet passes to reach customers online and in-store.

Novel Products or Services

Novel provides a suite of products and services to support businesses in their customer engagement and loyalty efforts. Some of the most notable offerings include:

• Wallet Passes: Novel's core product, allowing businesses to create customizable digital passes for Apple and Google wallets. These passes can be used for loyalty programs, rewards, and other customer engagement initiatives.
• Push Notifications: Novel's push notification system enables businesses to send targeted messages to customers' phones, helping to drive conversions and boost engagement.
• Pass Tiers: Novel's tiered pass system allows businesses to create multi-level loyalty programs, offering customers increasingly exclusive rewards and benefits.
• Conversational Referrals: Novel's referral system uses QR codes and SMS to facilitate seamless word-of-mouth marketing, encouraging customers to share their experiences with others.
• Branded Passes: Novel offers customizable pass designs, enabling businesses to create branded digital passes that align with their visual identity.
• Omnichannel Retail: Novel's platform integrates with Shopify POS, allowing businesses to unify their online and in-store experiences.
• Retention Integrations: Novel integrates with popular retention tools like Yotpo, Smile.io, and Recharge, making it easy to incorporate wallet passes into existing customer retention strategies.

Novel & Affordability

Novel's pricing model is designed to be competitive and flexible, with costs tailored to the specific needs of each business. While exact prices are not publicly disclosed, Novel's services are generally considered to be in line with industry standards. The company's focus on driving conversions and boosting loyalty means that its services can often pay for themselves through increased customer engagement and retention.

Novel Competitors

Novel operates in a competitive market, with several key competitors offering similar digital wallet pass solutions. Some of the primary competitors include:

• WebNovel: A platform focused on fantasy novels and adventure book stories, offering a range of digital passes and loyalty programs for readers.
• PaymentCloud: A payment processing company that provides merchant services, including digital wallet integration and loyalty program management.
• eGain: A customer engagement platform that offers digital wallet passes and loyalty programs, along with other customer service and support tools.

Novel differentiates itself from competitors through its focus on e-commerce and retail businesses, offering a more specialized set of tools and services tailored to these industries. While competitors may offer similar digital wallet pass solutions, Novel's expertise in e-commerce and retail sets it apart.

Novel Reviews and Sentiment

Novel has received generally positive reviews from customers and partners, with many praising the company's innovative approach to customer engagement and loyalty. Users appreciate the ease of use and customization options offered by Novel's platform, as well as the company's commitment to driving conversions and boosting loyalty. Some users have noted that the platform can be complex to set up, but overall, Novel is seen as a valuable tool for businesses looking to enhance customer engagement.

Novel Popularity

Novel is a niche player in the digital wallet pass market, with a strong focus on e-commerce and retail businesses. While the company is not yet a household name, it has established a solid reputation within its target industries. Novel's popularity is growing as more businesses recognize the value of digital wallet passes and customer engagement tools in driving conversions and loyalty.