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OpenMarket Overview

OpenMarket is a leading provider of enterprise mobile messaging solutions, offering a suite of messaging products and services to businesses of all sizes. With over 20 years of experience, they have established themselves as a trusted partner for companies seeking to leverage mobile messaging to engage with their customers. OpenMarket is known for its expertise in SMS, MMS, and RCS messaging, providing multiple integration methods and a range of tools to support various use cases.

OpenMarket Products or Services

OpenMarket offers a diverse range of products and services designed to cater to different business needs. Here are some of their most notable offerings:

• Numbers: A web-based, self-service tool for purchasing numbers, registering brands and campaigns, and configuring numbers for messaging applications and campaigns. This tool supports messaging from 10DLCs on both SMS and MMS channels.
• Mobile Engagement Platform (MEP): A platform that enables users to design and run messaging services for various use cases. It offers a drag-and-drop tool and APIs with Expression Language for more complex workflows.
• Reporting and Dashboards: A comprehensive reporting system that captures data for SMS, MMS, and RCS messaging. Users can subscribe to standard reports or create custom reports to gain insights into their messaging campaigns.
• Account Management: Dedicated account managers provide personalized support to help businesses navigate their messaging projects and make informed decisions.
• Technical Support: OpenMarket offers 24/7/365 technical support across multiple time zones, ensuring that customers receive timely assistance whenever needed.
• Customer Success: A customer success manager is assigned to new customers to help them integrate with various services, including APIs, reporting, and data visualization tools.
• Solutions Consulting: A team of experts that helps businesses with unique and complex requirements, such as integrating with specific back-office systems.

OpenMarket & Affordability

OpenMarket's pricing model is designed to accommodate businesses of varying sizes and needs. While specific prices are not publicly disclosed, their services are generally considered competitive within the industry. OpenMarket's focus on providing a range of integration methods and tools helps businesses optimize their messaging costs and achieve better ROI.

OpenMarket Competitors

OpenMarket operates in a competitive market, with several key players offering similar services. Some of its primary competitors include:

• eGain: Known for its customer engagement platform, eGain offers a range of messaging solutions, including SMS, MMS, and RCS. Their pricing model is generally considered competitive with OpenMarket, with a focus on providing comprehensive customer support.
• EBizCharge: A payment processing company that offers merchant services, including credit card processing and online payment solutions. While not a direct competitor in messaging, EBizCharge provides services that complement OpenMarket's offerings.

OpenMarket differentiates itself through its extensive experience in enterprise mobile messaging and its ability to provide customized solutions for complex business needs. While competitors may offer similar services, OpenMarket's expertise and range of tools set it apart in the market.

OpenMarket Reviews and Sentiment

OpenMarket generally receives positive reviews for its messaging services and customer support. Customers appreciate the flexibility and customization options provided by their platforms, as well as the expertise of their account managers and technical support teams. Some users have noted that the initial setup process can be complex, but overall, OpenMarket is seen as a reliable and effective partner for businesses seeking to leverage mobile messaging.

OpenMarket Popularity

OpenMarket is a well-established player in the enterprise mobile messaging market, with a strong reputation among businesses and industry experts. While it may not be a household name, OpenMarket is widely recognized as a trusted partner for companies seeking to engage with their customers through mobile messaging. Its popularity stems from its ability to provide customized solutions and its extensive experience in the industry.