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Purple Overview

Purple is a technology company that specializes in providing comprehensive and flexible indoor location services to various venues. They are known for their innovative solutions that enhance customer experiences, improve operational efficiency, and increase revenue for their clients. Purple is trusted by over 60,000 venues worldwide.

Purple Products or Services

Purple offers a range of products and services that cater to different aspects of indoor location management. Here are some of their most notable offerings:

• Guest WiFi & Captive Portal: Provides stable, secure, and scalable guest WiFi solutions, enabling businesses to offer seamless internet access to their visitors while collecting valuable customer data.
• Digital Wayfinding & Interactive Maps: Offers digital wayfinding solutions that help visitors navigate complex spaces, reducing the need for staff assistance and improving overall customer experience.
• Asset Tracking: Enables businesses to track their assets in real-time, reducing the time and cost associated with misplaced or lost equipment.
• WiFi Analytics: Provides businesses with valuable insights into customer behavior, preferences, and demographics, helping them make data-driven decisions to improve their operations.
• Indoor Location Services: Offers a comprehensive platform that integrates various indoor location services, including guest WiFi, digital wayfinding, and asset tracking, to enhance customer experiences and improve operational efficiency.
• Captive Portal: Allows businesses to customize their guest WiFi experience, providing a branded and secure internet access solution that meets their specific needs.
• Automated Surveys: Enables businesses to collect customer feedback and insights through automated surveys, helping them identify areas for improvement and optimize their operations.

Purple & Affordability

Purple's pricing model is designed to be flexible and scalable, catering to the diverse needs of their clients. While the exact pricing is not publicly disclosed, it is generally considered to be competitive with industry standards. Purple's solutions are designed to provide long-term cost savings and revenue growth for their clients, making them a valuable investment for businesses seeking to enhance their indoor location services.

Purple Competitors

Purple competes with several other companies in the indoor location services market. Some of their primary competitors include:

• Aruba Networks: Offers a range of indoor location services, including WiFi, Bluetooth, and GPS-based solutions. Aruba's pricing is generally considered to be higher than Purple's, but they offer more advanced features and customization options.
• Cisco Systems: Provides a comprehensive range of indoor location services, including WiFi, switching, and routing solutions. Cisco's pricing is generally higher than Purple's, but they offer more advanced security and networking features.
• Ruckus Networks: Offers a range of indoor location services, including WiFi, switching, and cloud-based solutions. Ruckus' pricing is generally competitive with Purple's, but they offer more advanced features for large-scale deployments.
• Extreme Networks: Provides a range of indoor location services, including WiFi, switching, and cloud-based solutions. Extreme's pricing is generally competitive with Purple's, but they offer more advanced features for large-scale deployments.
• Aerohive Networks: Offers a range of indoor location services, including WiFi, switching, and cloud-based solutions. Aerohive's pricing is generally lower than Purple's, but they offer more limited features and customization options.

Purple differentiates itself from its competitors through its focus on providing comprehensive and flexible indoor location services that cater to the diverse needs of its clients. While its pricing may not be the lowest in the market, Purple's solutions offer long-term cost savings and revenue growth, making them a valuable investment for businesses seeking to enhance their indoor location services.

Purple Reviews and Sentiment

Purple has generally positive reviews from its clients, with many praising its comprehensive and flexible indoor location services. Clients appreciate the ease of use, scalability, and customization options offered by Purple's solutions. Some clients have noted that the initial setup and implementation can be complex, but overall, Purple's solutions are considered to be reliable and effective. The general sentiment around Purple is that it is a trusted and innovative company that provides valuable solutions for indoor location management.

Purple Popularity

Purple is a well-established company in the indoor location services market, with over 60,000 venues worldwide trusting its solutions. While it may not be a household name, Purple is a popular and mainstream company within its industry, known for its innovative and comprehensive solutions. Its popularity stems from its ability to provide flexible and scalable solutions that cater to the diverse needs of its clients, making it a trusted partner for businesses seeking to enhance their indoor location services.