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Quotient Overview

Quotient is a leading omnichannel retail marketing company that empowers brands to run national-scale promotional campaigns across multiple partners. The company is known for its proprietary trend technology, which allows brands to target and engage consumers precisely where they browse and shop. Quotient was acquired by Neptune Retail Solutions in September 2023, expanding its capabilities to deliver profitable growth for retailers and brands across North America.

Quotient Products or Services

Quotient offers a range of products and services designed to help brands maximize their promotions investment and deliver a cohesive brand experience across multiple touchpoints.

• National Promotions Capability: Enables adult beverage brands to run national-scale promotional campaigns across multiple partners, driving results through targeted media amplification at scale.
• Omnichannel Media and Promotions Strategies: Develops integrated, strategic promotions and media campaigns to increase effectiveness, efficiency, and impact.
• Targeted Omnichannel Capabilities: Engages consumers wherever they are, whether on social media, on their way home, or in the digital or physical store, to drive loyalty and brand affinity.
• Exclusive Consumer Spending Data: Provides location intelligence and purchase intent data to help brands target, optimize, and measure campaigns for maximum ROI.
• Proprietary Trend Technology: Allows brands to align their social media plans with consumer trends, driving engagement and brand affinity.
• Partner Ecosystem: Offers a network of partners to amplify brand messages and drive results.
• Owned Consumer Properties: Provides brands with access to owned consumer properties to make every consumer interaction more inspiring, convenient, and valuable.

Quotient & Affordability

Quotient's products and services are designed to help brands maximize their promotions investment and drive ROI. While specific pricing is not publicly disclosed, Quotient's solutions are generally considered to be competitive with industry standards. The company's focus on targeted media amplification and proprietary trend technology helps brands achieve better outcomes and meet their goals more effectively.

Quotient Competitors

Quotient's primary competitors in the omnichannel retail marketing space include companies such as:

• Neptune Retail Solutions: As the acquiring company, Neptune Retail Solutions offers similar omnichannel retail marketing solutions, with a focus on delivering profitable growth for retailers and brands.
• Other Retail Marketing Companies: Companies like Ahold, Albertson's, CVS, Dollar General, Family Dollar, Kroger, Loblaws, Publix, SEG, and Walgreens offer various retail marketing solutions, although they may not have the same level of proprietary trend technology and targeted media amplification as Quotient.

Quotient differentiates itself through its proprietary trend technology and targeted media amplification capabilities, which allow brands to engage consumers more precisely and drive better outcomes. While competitors may offer similar solutions, Quotient's focus on omnichannel retail marketing and its acquisition by Neptune Retail Solutions set it apart in the industry.

Quotient Reviews and Sentiment

Quotient has received positive reviews for its ability to help brands drive engagement and brand affinity through its proprietary trend technology and targeted media amplification capabilities. Brands have reported success in developing programs that uniquely drive engagement with their target consumers across entire product portfolios. The general sentiment around Quotient is that it is a thought leader in the retail marketing space, offering innovative solutions that help brands achieve better outcomes.

Quotient Popularity

Quotient is a well-established company in the retail marketing space, known for its proprietary trend technology and targeted media amplification capabilities. While it may not be a household name, Quotient is a mainstream player in the industry, with a strong reputation among brands and retailers. Its acquisition by Neptune Retail Solutions has further solidified its position as a leading omnichannel retail marketing company.