Rakuten US Promo Codes - $200 Off Discount Code November 2025

Rakuten US Overview

Rakuten is a leading shopping platform that offers Cash Back, deals, and rewards from thousands of partner stores across various categories, including apparel, accessories, home goods, and more. Headquartered in the United States, Rakuten has been in operation since 1999 and has paid over $3.2 billion in Cash Back to its members.

Rakuten US Products or Services

Rakuten offers a range of products and services that cater to its members' shopping needs. Some of the most notable offerings include:

• Cash Back Program: Rakuten's flagship service, which rewards members with a percentage of their purchases back as Cash Back. This program is available across thousands of partner stores.
• Deals and Discounts: Rakuten provides exclusive deals and discounts on various products from its partner stores, helping members save even more.
• Online Coupons: Members can access a vast collection of online coupons and promo codes for their favorite brands.
• Rakuten App: A mobile app that allows members to shop and earn Cash Back on-the-go.
• Rakuten Browser Extension: A browser extension that helps members find deals and earn Cash Back while shopping online.
• Shopping Portal: Rakuten's online portal where members can browse and shop from thousands of partner stores.
• Customer Support: Rakuten offers dedicated customer support to assist members with any queries or issues.

Rakuten US & Affordability

Rakuten's services are generally free for members, with no membership fees or hidden charges. The platform generates revenue by earning a commission from partner stores for each sale made through its platform. This commission is then shared with members as Cash Back, making Rakuten an attractive option for shoppers looking to save money.

Rakuten US Competitors

Rakuten's primary competitors in the Cash Back and rewards space include:

• TopCashback: A Cash Back platform that offers similar rewards and deals, with a strong focus on online shopping.
• BeFrugal: A Cash Back and coupon platform that offers rewards and discounts across various categories.
• Swagbucks: A rewards platform that offers Cash Back, gift cards, and other rewards for online shopping, watching videos, and taking surveys.
• Ibotta: A mobile app that offers Cash Back and rewards for in-store and online purchases.
• Fetch Rewards: A mobile app that offers Cash Back and rewards for grocery purchases.

Rakuten differentiates itself from its competitors through its extensive network of partner stores, offering Cash Back and rewards across a broader range of categories. While competitors may offer higher Cash Back rates in specific areas, Rakuten's overall value proposition and user-friendly platform make it a popular choice among shoppers.

Rakuten US Reviews and Sentiment

Rakuten generally receives positive reviews from its members, with many praising the platform's ease of use, variety of partner stores, and reliable Cash Back rewards. Members appreciate the ability to earn Cash Back on their everyday purchases and the platform's user-friendly interface. Some members have reported issues with customer support, but overall, Rakuten is seen as a trustworthy and rewarding shopping platform.

Rakuten US Popularity

Rakuten is a well-established and popular shopping platform, with over 15 million members worldwide. Its extensive network of partner stores and user-friendly interface have made it a mainstream choice among shoppers looking to earn Cash Back and rewards. Rakuten's strong brand presence and consistent marketing efforts have contributed to its widespread recognition and popularity.