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Tapad Overview

Tapad is a digital marketing technology company that specializes in cross-device identity resolution. They provide a robust global cross-device digital identity graph, enabling marketers to identify and target customers across multiple devices. Tapad is known for its innovative approach to digital marketing, helping brands maximize their digital marketing investment.

Tapad Products or Services

Tapad offers a range of products and services designed to enhance digital marketing capabilities:

• Tapad Graph: A digital cross-device graph that enables marketers to identify customers across multiple devices, unlocking key use cases across programmatic targeting, media measurement, attribution, and personalization.
• Programmatic Targeting: Allows marketers to connect with consumers across devices with a better understanding of touch points, enabling more effective targeting and personalization.
• Media Measurement: Provides accurate measurement and attribution of digital marketing efforts across devices, helping brands optimize their campaigns.
• Data Enrichment: Amplifies existing data sets with net-new devices for extended reach and more accurate targeting.
• Personalization: Enables customization of messages across paid, earned, and programmatic efforts, leading to more effective and engaging marketing campaigns.
• Reach and Scale: Helps brands reach consumers across more digital IDs and scale to new, undiscovered prospects.
• Attribution: Provides accurate attribution of digital marketing efforts, enabling brands to optimize their campaigns and improve ROI.

Tapad & Affordability

Tapad's products and services are generally priced competitively within the digital marketing technology industry. While specific prices are not publicly disclosed, Tapad's solutions are designed to provide a strong return on investment for brands, making them a worthwhile investment for those seeking to enhance their digital marketing capabilities.

Tapad Competitors

Tapad's primary competitors include:

• Neustar: Offers a range of digital marketing solutions, including cross-device identity resolution and data analytics. Neustar's prices are generally comparable to Tapad's, with a focus on providing high-quality data and analytics.
• Experian: Provides a range of digital marketing solutions, including data management and cross-channel marketing. Experian's prices are generally higher than Tapad's, reflecting its comprehensive suite of services.
• Acxiom: Offers a range of digital marketing solutions, including data management and cross-channel marketing. Acxiom's prices are generally comparable to Tapad's, with a focus on providing high-quality data and analytics.
• LiveRamp: Provides a range of digital marketing solutions, including cross-device identity resolution and data analytics. LiveRamp's prices are generally comparable to Tapad's, with a focus on providing high-quality data and analytics.

Tapad differentiates itself from its competitors through its robust cross-device digital identity graph, which provides a more accurate and comprehensive view of customers across multiple devices. While prices may be comparable, Tapad's innovative approach and high-quality data make it a strong choice for brands seeking to enhance their digital marketing capabilities.

Tapad Reviews and Sentiment

Tapad generally receives positive reviews from customers and industry experts, with praise for its innovative approach to digital marketing and high-quality data. Customers appreciate the accuracy and comprehensiveness of Tapad's cross-device identity graph, which enables more effective targeting and personalization. Some customers have noted that Tapad's solutions can be complex to implement, but overall, the sentiment is positive, with many brands seeing a strong return on investment from Tapad's products and services.

Tapad Popularity

Tapad is a well-known and respected player in the digital marketing technology industry. While it may not be a household name, Tapad is widely recognized among industry professionals and brands seeking to enhance their digital marketing capabilities. Tapad's innovative approach and high-quality data have earned it a strong reputation, making it a popular choice among brands seeking to stay ahead in the digital marketing landscape.